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Thinking about selling your home?  Sell With Serena!

With a thorough understanding of the Oxford County real estate market and proven experience selling homes in your neighbourhood, Serena takes an approach that blends both an aggressive marketing plan and effective sales tactics aimed at getting you the highest obtainable price. Serena makes selling your home easy!

All Of My Client’s Receive:

Free Home Evaluation

Your sister’s home just sold in Ingersoll and you think your Woodstock home is worth at least $50,000 more than hers. Unfortunately, it doesn’t quite work that way when selling your home. To get the most accurate listing price, I look at comparable sales in your neighbourhood and determine the best price for your home based on those sales and any additional improvements you’ve made.

I also evaluate different strategies given your selling goals and determine the best approach for pricing – whether that’s pricing for multiple offers or pricing a unique property. Pricing your home right is the key to selling it quickly. Buyers are market savvy and they won’t be willing to overpay for a home. A home that sits on the market for too long because it’s overpriced will only attract bargain hunters. I’ll use my expertise to ensure your home is priced right from day one!

Custom Marketing Plan and Effective Sales Strategies

We all know that no two homes are alike and marketing plans should reflect that. That is why I sit down with all of my sellers and create a specific marketing plan that best suits their individual needs. And, if something isn’t working like we’d hoped, I’m not afraid to change it up and try something new. Creativity is the name of the game and I’m always looking for innovative ways to market my client’s homes.

At a minimum, let’s meet and discuss some of the specific strategies I use to get you in front of as many buyers as possible. These include access to a large database of local and out-of-town Buyers, Personal Property Websites and, very important, access to multiple Real Estate Boards, plus much more. You can be assured when you list with me, you are getting the FULL exposure needed to sell your home!

Free Home Staging and Interior Design Consultation

Have you ever fallen in love with the room decor in a decorating magazine or a model home? That magic is created by home staging experts and I also use them to set our sellers’ homes apart from the competition. You’ll receive valuable advice from an accredited home stager on how to prepare your home for sale so that it makes a lasting impression on buyers. Professional Home Staging: The Number One Reason For Staging Your Home – It Works! A professionally staged home spends 80% less time on the market. A staged home enhances photos, virtual tours and attracts more serious buyer visits. It helps potential buyers feel relaxed while visualizing their own furnishings and future in your home.

I work closely with Real Home Staging to tactfully and respectfully communicate to you, the homeowner, and all the important and sensitive issues that need to be addressed in order to prepare your property for sale. We provide an impartial and professional opinion of what a potential buyer may see and feel walking through your home. This will give you the opportunity to make adjustments to improve the home’s appeal and value.

Bonnie Clayton has staged and/or redesigned more than $50-million worth of real estate in the KW and Oxford County Regions in the past 5-6 years. Most of these homes sold within days and often over the asking price. With an expertly crafted interior, selling your home is a breeze.

Many times only minor changes are needed to enhance the character and charm of your home and Bonnie’s main goal is to utilize the possessions currently in the home. If you find time is an issue Bonnie can be retained to take care of all of the details to ready your home. With a full roster of professional, qualified trades right on down to having her own stock of furnishings, Bonnie will “dress to impress your home” to potential buyers.

You only have 30 seconds to impress potential buyers, so creating an inviting, memorable and welcoming atmosphere is crucial and we want to ensure your success in getting moved. It’s FREE – I cover the cost because I am investing in you and want to get your home sold for TOP DOLLAR!!

Free Pre-Listing Home Inspection

In a hot market, a pre-listing inspection can be used to encourage multiple offers because a relatively clean home inspection removes many objections a home buyer might have. Buyers that see the report – especially when first entering the property, feel some relief and will therefore already be in a better mindset than if no pre-listing inspection was available. This effectively can remove objections or concerns of a potential buyer.

Extensive 24-Hour Marketing Exposure

Gone are the days when selling your home consisted of putting a simple ad in the newspaper. These days your home is being marketed 24-hours a day through the internet (locally and internationally) along with more traditional print media like newspapers and magazines. First, we’ll start by making sure your home looks its best after a little home staging primping with professional photos and a virtual tour. I even use drones for aerial videos to add that extra wow factor, when appropriate.

Then we’ll place your listing on the Multiple Listing Service (MLS®,, a powerful, online marketing tool that real estate agents use to promote your home. A detailed description along with professional photos and a virtual tour will set the stage for buyers to fall in love with your home, even before they set foot in it.

Social media plays an HUGE role in real estate marketing and I’m on top of that too! I’ll showcase your home on my custom web page as well as popular social media sites like Facebook, Twitter, Instagram and LinkedIn. And, while I do sometimes have to sleep, I can honestly say those websites are working 24 hours a day to market your home to local and international buyers.

And, for those more traditional buyers who still love a good read, I’ll place ads in local newspapers and real estate magazines to promote your home.

I make sure all the marketing bases covered!

Interested in selling your home? Please fill out the form below to get started.

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